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The Global Corporate Brand Book 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Michael Morley 作者

AIAA

译者

2009-6-1 出版日期

250 页数

GBP 38.00 价格

Hardcover

丛书系列

9781403996633 图书编码

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发表于2024-11-24

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The Global Corporate Brand Book 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Global Corporate Brand Book 在线电子书图书描述

The definition of an organization is its brand, which has a measurable value. This new book examines the ways in which public relations practitioners can assume a leading role in building brand value by establishing trust and enhancing reputation for every type of entity. There are lessons for large corporations, family companies, professional service firms, NGOs, not-for-profit organizations and even nations. A number of current case studies reveal the secrets of some of today's most successful global corporate brands.

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