Benchmarking National Tourism Organisations and Agencies 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Lennon, J. John/ Smith, Hugh/ Cockerell, Nancy/ Trew, Jill 作者

Elsevier Science Ltd

译者

2005-8 出版日期

274 页数

$ 136.73 价格

HRD

丛书系列

9780080446578 图书编码

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Benchmarking National Tourism Organisations and Agencies 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This book examines comparative performance and best practice in National Tourism Organisations/Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations. It is a useful, practical guide to government's involvement in tourism over the past decade or more. It brings insight from both the academic and practitioner markets, and contains international case studies.

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