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Research and Education Association 作者

Research & Education Assn

译者

1992-5 出版日期

128 页数

$ 7.85 价格

Pap

丛书系列

9780878916931 图书编码

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发表于2024-11-24

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Marketing Principles 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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REA's Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Marketing Principles covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.

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