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O'Shaughnessy, John 作者

Oxford Univ Pr

译者

1989-12 出版日期

208 页数

$ 56.44 价格

Pap

丛书系列

9780195040876 图书编码

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发表于2024-11-08

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Why People Buy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.

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