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Marketing in the Emerging Markets of Central and Eastern Europe 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Marinov, Marin Alexandrov 编作者

Palgrave Macmillan

译者

2005-6 出版日期

176 页数

$ 124.30 价格

HRD

丛书系列

9781403947505 图书编码

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Marketing in the Emerging Markets of Central and Eastern Europe 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing in the Emerging Markets of Central and Eastern Europe 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Marketing in the Emerging Markets of Central and Eastern Europe 在线电子书图书描述

The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU, and others are expected to join in 2007. This dynamic but heterogeneous region contains differences in the level of economic development, history, culture, business practices, etc. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.

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