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The Economics of Franchising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Roger D. Blair 作者

Cambridge University Press

譯者

2005-04-11 出版日期

350 頁數

USD 50.00 價格

Hardcover

叢書系列

9780521772525 圖書編碼

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發表於2024-11-10

The Economics of Franchising 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Economics of Franchising 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Economics of Franchising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Economics of Franchising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Economics of Franchising 在線電子書圖書描述

This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.

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