Rethinking Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Moloney, Kevin 作者

Routledge

譯者

2006-4 出版日期

248 頁數

$ 79.04 價格

Pap

叢書系列

9780415370622 圖書編碼

Rethinking Public Relations 在線電子書圖書標籤: propaganda politics communication E

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發表於2024-11-22

Rethinking Public Relations 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Rethinking Public Relations 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Rethinking Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Rethinking Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Rethinking Public Relations 在線電子書圖書描述

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has -- the connection with democracy -- and asks what benefits or costs it brings to politics, markets and the media.

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