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Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Henslowe, Philip 作者

Kogan Page Ltd

譯者

2003-10 出版日期

160 頁數

$ 42.38 價格

Pap

叢書系列

9780749440725 圖書編碼

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發表於2024-09-20

Public Relations 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Public Relations 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Public Relations 在線電子書圖書描述

In the world of business, public relations affects all types of organization, however large or small, commercial or non-commercial. In this practical guide, Philip Henslowe, a public relations expert, takes the reader through the process of creating a PR campaign. He provides a valuable overview of the main areas of work involved, including: Planning and outsourcing Business writing Working with printers, photographers and designers Promotions, functions and other events Crisis management New developments in technology Assessment and evaluation This fully updated second edition now includes new information on professional advisers, spin doctors, PR in local government, financial PR, the advent of corporate social responsibility, and developments in technology. Public Relations: A Practical Guide to the Basics is endorsed by the Institute of Public Relations as a start-up guide to PR. Ideal too for the small or developing business, the book will serve as an indispensable reference tool for PR and non-PR professionals.

Public Relations 在線電子書下載 mobi epub pdf txt 在線電子書下載

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