Up Against the Retail Giants

Up Against the Retail Giants pdf epub mobi txt 电子书 下载 2025

出版者:Thomson Learning College
作者:Samli, A. Coskun
出品人:
页数:194
译者:
出版时间:2004-11
价格:$ 40.62
装帧:HRD
isbn号码:9780324233087
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Focusing on the uniqueness of small and medium retailers, this resourceful guide is packed with practical insight and covers the gamut of retail issues, emphasizing relationship management, customer service, in-store merchandise analysis, and special promotion opportunities for smaller retailers. It also uses an analytical approach to facilitate management functions at small and midsize retailers. Drawing from 25 years of experience consulting with retailers, Dr. Samli equips small and medium-size retailers with the tools to survive -and thrive -in a fiercely competitive marketplace. It's a must read for managers and entrepreneurs alike!

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