Handbook of Product Placement in the Mass Media 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Galician, Mary-Lou 編作者

Haworth Pr Inc

譯者

2004-5 出版日期

250 頁數

$ 67.74 價格

Pap

叢書系列

9780789025357 圖書編碼

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發表於2025-01-31

Handbook of Product Placement in the Mass Media 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Handbook of Product Placement in the Mass Media 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Handbook of Product Placement in the Mass Media 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Handbook of Product Placement in the Mass Media 在線電子書著者簡介

Handbook of Product Placement in the Mass Media 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Handbook of Product Placement in the Mass Media 在線電子書圖書描述

This book examines product placement, related media marketing strategies, and their impacts upon consumers. The contributors are national experts in a variety of mass media specialties who address placement in terms of historical context, Hollywood, brand synergy and brand identity and legal/ethical issues. The Handbook of Product Placement in the Mass Media also explores fascinating case studies focusing on product placement in movie and television programmes, in books and as a marketing technique for medical products - plus examinations of the impact of adding an audible reference to a visually prominent brand placement and of the use of generic or fictitious products in otherwise 'realistic' films. With the major film and television studios' increasing reliance on corporate sponsorship, this title is inavaluable for those who wish to study the balance between commerce and culture, or for students or practitioners involved in media marketing.

Handbook of Product Placement in the Mass Media 在線電子書下載 mobi epub pdf txt 在線電子書下載

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