The Rise of the Hispanic Market in the United States 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Nevaer, Louis E. V. 作者

M E Sharpe Inc

譯者

2004-3 出版日期

288 頁數

$ 93.73 價格

HRD

叢書系列

9780765612908 圖書編碼

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發表於2024-11-24

The Rise of the Hispanic Market in the United States 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Rise of the Hispanic Market in the United States 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Rise of the Hispanic Market in the United States 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Rise of the Hispanic Market in the United States 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Rise of the Hispanic Market in the United States 在線電子書圖書描述

Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bilingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated purchasing power of $1 trillion by 2010? These questions constitute the single most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs their economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.

The Rise of the Hispanic Market in the United States 在線電子書下載 mobi epub pdf txt 在線電子書下載

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