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Enterprise One to One 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Peppers, Don/ Rogers, Martha 作者

Bantam Dell Pub Group

译者

1999-1 出版日期

436 页数

138.00元价格

Pap

丛书系列

9780385487559 图书编码

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发表于2024-11-10

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Enterprise One to One 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Enterprise One to One 在线电子书图书描述

Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world.

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