In the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on a whirlwind tour of how companies build credibility and status. Fombrun shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even U.S. business schools - compete for prestige and achieve celebrity.
胡诺特•迪亚斯,1968年生,多米尼加裔美国作家,《波士顿评论》编辑,麻省理工学院写作教授。1996年以处女作《沉溺》引起巨大反响,一举成名,这部自传色彩浓厚的短篇小说集已成当代文学经典。时隔十二年,他的长篇小说《奥斯卡•王尔德短暂而奇妙的一生》甫一出版便获2008年普利策奖。
潘帕,文学读者与译者,另译有《芒果街上的小屋》、《圣诞忆旧集》、《神谕之夜》和《最初的爱情,最后的仪式》。
当代美国文学里程碑式作品 普利策奖、全国书评人协会奖、欧•亨利奖、马拉穆德奖得主 新生代大作家胡诺特•迪亚斯成名作 内容简介 《沉溺》是美国作家胡诺特•迪亚斯的处女作和成名作,这本包含十个短篇的集子,如今已被普遍认为是当代文学的里程碑式作品。 多米尼加...
评分当代美国文学里程碑式作品 普利策奖、全国书评人协会奖、欧•亨利奖、马拉穆德奖得主 新生代大作家胡诺特•迪亚斯成名作 内容简介 《沉溺》是美国作家胡诺特•迪亚斯的处女作和成名作,这本包含十个短篇的集子,如今已被普遍认为是当代文学的里程碑式作品。 多米尼加...
评分 评分阅读《沉溺》的过程,是一次伴随有微微刺痛感的体验。读者往往在阅读时,恍惚看见一群桀骜不驯的多米尼加少年,在前面大步流星,引领着人们走在深沉的故事上。他们不时洒下一片沙粒,并转过头来,有些嫌恶的对读者说,要光脚走才行。读者信以为真的脱下鞋子,果然知道了那些尖石...
评分I haven't read a book that really touched my heart for ages, but this one did.
评分I haven't read a book that really touched my heart for ages, but this one did.
评分I haven't read a book that really touched my heart for ages, but this one did.
评分I haven't read a book that really touched my heart for ages, but this one did.
评分I haven't read a book that really touched my heart for ages, but this one did.
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