How to Manage Your Global Reputation

How to Manage Your Global Reputation pdf epub mobi txt 电子书 下载 2025

出版者:New York University Press
作者:Michael Morley
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页数:228
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出版时间:2002-5-1
价格:GBP 17.92
装帧:Paperback
isbn号码:9780814756799
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Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

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