How to Manage Your Global Reputation 在线电子书 图书标签:
发表于2024-11-26
How to Manage Your Global Reputation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
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How to Manage Your Global Reputation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024