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Cross-Cultural Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Nwankwo, Sonny 作者

Thomson Learning College

译者

出版日期

384 页数

$ 65.53 价格

Pap

丛书系列

9781861528018 图书编码

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发表于2024-11-29

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Cross-Cultural Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational issues this text focuses on external and practical consumer issues in the market place. Cross-Cultural Marketing prepares readers for the realities and complexities of diversity.

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