Marketing Strategy

Marketing Strategy pdf epub mobi txt 电子书 下载 2025

出版者:Simon & Schuster
作者:Steven P. Schnaars
出品人:
页数:240
译者:
出版时间:1997-11
价格:221.00元
装帧:Pap
isbn号码:9780684831916
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Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.

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