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Paul Wiefels 作者

Harpercollins

译者

2002-8 出版日期

352 页数

174.00元价格

Pap

丛书系列

9780066620558 图书编码

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发表于2024-11-13

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The Chasm Companion 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Chasm Group is one of the world′s leading high–tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high–tech industry.

Now Moore′s partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step–by–step field guide organized around three major concepts:

∗ How high–tech market develop

∗ How to specify a winning market development strategy

∗ How to plan go–to–market programmes at different points in the life cycle.

Wiefels′ back–to–basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be – and are being – used to stay on top in any economic climate.

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