The One to One Fieldbook 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


The One to One Fieldbook

簡體網頁||繁體網頁
Peppers, Don/ Rogers, Martha/ Dorf, Bob 作者
Bantam Dell Pub Group
譯者
1999-1 出版日期
406 頁數
166.00元 價格
Pap
叢書系列
9780385493697 圖書編碼

The One to One Fieldbook 在線電子書 圖書標籤:  


喜歡 The One to One Fieldbook 在線電子書 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-11-10

The One to One Fieldbook 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The One to One Fieldbook 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The One to One Fieldbook 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



The One to One Fieldbook 在線電子書 用戶評價

評分

評分

評分

評分

評分

The One to One Fieldbook 在線電子書 著者簡介


The One to One Fieldbook 在線電子書 著者簡介


The One to One Fieldbook 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The One to One Fieldbook 在線電子書 圖書描述

A revolutionary business phenomenon has taken hold at such companies around the world as Hewlett-Packard, BellSouth, Oracle, Unilever, Telstra, and Fujitsu. These firms and others are turning to computer technology to create interactive relationships with individual customers, one customer at a time. Known as "one-to-one" marketing, this radically new competitive strategy was introduced by Don Peppers and Martha Rogers in their first two best-selling books, The One-to-One Future and Enterprise One-to-One. One-to-one marketing focuses a firm's competitive energies less on market share and more on share of customer, enabling a firm to increase customer loyalty and improve unit margins at the same time. In their new book, The One-to-One Fieldbook, Peppers and Rogers offer specific one-to-one marketing advice on how to make the transition from the Industrial Age to the Age of Interactivity. Many of the most successful firms already embrace the principles of one-to-one relationship marketing. Dell computer is now the benchmark of success in the PC business. Cisco, FedEx, Owens Corning, American Express, Amazon.com, Royal Bank of Canada, and Belgacom have all built their success on customer knowledge and interaction. The One-to-One Fieldbook provides a complete road map or user's manual for companies operating in our new interactive age. First, The Fieldbook contains dozens of checklists for implementing relationship-marketing programs, along with self-analysis tools and questionnaires for evaluating a firm's progress or readiness for such programs. It also discusses the obstacles to be expected, and ways to avoid or overcome these obstacles. On a more strategic level, The Fieldbook is an instruction manual for planning, implementing, evaluating, and upgrading any firm's relationship-marketing program. It is ideal for any manager wondering where to begin, what to do next, or how to measure results. As an added value, The Fieldbook comes with an electronic password that allows readers to access a special one-to-one group Web site, with extensive supplements and spreadsheets to the book that more than doubles its total content. The One-to-One Fieldbook will be required reading for everyone interested in the one-to-one revolution sweeping the business world.

The One to One Fieldbook 在線電子書 下載 mobi epub pdf txt 在線電子書下載


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

The One to One Fieldbook 在線電子書 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

The One to One Fieldbook 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


分享鏈接





The One to One Fieldbook 在線電子書 相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 book.wenda123.org All Rights Reserved. 圖書目錄大全 版權所有