The Advertising Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jones, John Philip 作者

Sage Pubns

译者

1999-2 出版日期

560 页数

$ 117.52 价格

Pap

丛书系列

9780761912392 图书编码

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发表于2024-11-26

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The Advertising Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Advertising Business 在线电子书图书描述

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single 'knowledge bank' of theory and practice for advertising students and professionals.

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