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Telephone Survey Methods 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Paul J. Lavrakas 作者

SAGE Publications, Inc

译者

1993-8-19 出版日期

192 页数

GBP 35.99 价格

Paperback

丛书系列

9780803953079 图书编码

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Telephone Survey Methods 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Telephone Survey Methods 在线电子书图书描述

What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as how to control the sampling pool, how to identify appropriate respondents and how to improve on-the-job training of interviewers.

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