Strategic Planning Systems in Hospitality and Tourism 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Phillips, P. A./ Moutinho, L. 作者

Oxford Univ Pr

译者

1998-9 出版日期

224 页数

$ 118.65 价格

HRD

丛书系列

9780851992860 图书编码

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Strategic Planning Systems in Hospitality and Tourism 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Strategic Planning Systems in Hospitality and Tourism 在线电子书图书描述

Managers practice in a constantly changing environment, creating the need for an effective strategic planning process. This text demonstrates, using international examples which include two major case studies, how the concepts, tools and techniques of the strategic planning process can be applied to hospitality and tourism management. It examines the entire strategic planning process at both the corporate and strategic business unit level and contains the latest empirical research which integrates theory with practice. This includes the development of the strategic planning index (SPI) and marketing planning index (MPI), which are diagnostic tools created by the authors for measuring effectiveness. The book is reading for advanced students of strategic management, and researchers, practitioners and consultants in hospitality and tourism.

Strategic Planning Systems in Hospitality and Tourism 在线电子书下载 mobi epub pdf txt 在线电子书下载

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