Creating Ever-Cool 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Creating Ever-Cool

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del Vecchio, Gene 作者
Pelican Pub Co Inc
译者
出版日期
256 页数
$ 27.12 价格
HRD
丛书系列
9781565542563 图书编码

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发表于2024-11-11


Creating Ever-Cool 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Creating Ever-Cool 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Creating Ever-Cool 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



Creating Ever-Cool 在线电子书 用户评价

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将麦片做成一个个字母的样子吸引家长购买因为可以在早餐时间让孩子复习单词拼写。新东方烹饪学校快来取经发展周边产品!

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将麦片做成一个个字母的样子吸引家长购买因为可以在早餐时间让孩子复习单词拼写。新东方烹饪学校快来取经发展周边产品!

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将麦片做成一个个字母的样子吸引家长购买因为可以在早餐时间让孩子复习单词拼写。新东方烹饪学校快来取经发展周边产品!

评分

将麦片做成一个个字母的样子吸引家长购买因为可以在早餐时间让孩子复习单词拼写。新东方烹饪学校快来取经发展周边产品!

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Creating Ever-Cool 在线电子书 图书描述

Why should competition be so fierce for children's money? After all, they are only children. They are children, however, who have more than $11 billion to spend each year. They are children, furthermore, who influence nearly $160 billion of family spending annually.In this quest for kids' dollars, companies market their products as not only necessary, but popular -- or cool -- to varying degrees of success. While some products fail miserably, others, like the He-Man action figures and cartoons, succeed extremely well, yet their popularity eventually wanes. Still, others achieve tremendous, consistent success. These the author terms "Ever-Cools". By achieving Ever-Cool status, brands are able to gain customers for life.By retaining some constant features, yet constantly changing to reflect the current trends or fads, Ever-Cools attract kids, and their money. Mattel's Barbie and McDonald's Happy Meal are perfect examples of Ever-Cools. Baywatch Barbie and the 101 Dalmations Happy Meal reflect what is currently popular, only to change when the enthusiasm for this television program and movie subsides. Now, the secret formula for achieving Ever-Cool status is available to marketers everywhere.Author Gene Del Vecchio has worked for nearly twenty years at Ogilvy and Mather advertising agency, in Los Angeles, working on many products targeted at children, including toys, foods, candy, and entertainment.

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