Product Life Cycles and Product Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Sak Onkvisit 作者

Quorum Books

譯者

1989-03-27 出版日期

176 頁數

USD 98.95 價格

Hardcover

叢書系列

9780899303192 圖書編碼

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發表於2024-11-13

Product Life Cycles and Product Management 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Product Life Cycles and Product Management 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Product Life Cycles and Product Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Product Life Cycles and Product Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Product Life Cycles and Product Management 在線電子書圖書描述

This book provides--for the first time in a single source--a complete--and systematic treatment of the varying perspectives and dimensions of product management. Onkvisit and Shaw focus on product management and decision making within a product life cycle context, integrating theory, applications, and managerial implications to provide product managers, corporate planners, and entrepreneurs with a balanced, meaningful framework for strategic decisions. Throughout, examples of actual products and company strategies are used to illustrate the authors' points. Following an introductory chapter on the nature and types of products--such as product vs. commodity--and what constitutes a product from the consumer's and management's viewpoint, the authors demonstrate how to formulate appropriate marketing strategies for a variety of market situations. Unusually comprehensive in scope, the book devotes separate chapters to demographic trends and their marketing implications, the evolution of pricing and marketing strategies as the product moves through its life cycle stages, the diffusion of innovations and the adoption process for new products, and the international product life cycle and strategies for meeting foreign competition. An important resource for product managers and marketing professionals, this book is also an ideal text for business school courses in product and marketing management.

Product Life Cycles and Product Management 在線電子書下載 mobi epub pdf txt 在線電子書下載

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