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Belk, Russell W. 编作者

Elsevier Science Ltd

译者

2006-7 出版日期

286 页数

$ 126.50 价格

HRD

丛书系列

9780762313044 图书编码

Research in Consumer Behavior 在线电子书图书标签: 心理学外文

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Research in Consumer Behavior 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Research in Consumer Behavior 在线电子书图书描述

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

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