Marketing Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Marketing Strategy

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Fifield, Paul 作者
Butterworth-Heinemann
译者
2007-8 出版日期
328 页数
$ 63.22 价格
Pap
丛书系列
9780750656757 图书编码

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发表于2024-11-25


Marketing Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, "Marketing Strategy" strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process.It shows how to: develop a business strategy; devise a marketing strategy; and implement a marketing strategy. Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike. It strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business and retains a clear focus on the relationships between people as the basis of marketing whilst offering an analysis of the pivotal role of marketing in the business strategy process.

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