Marketing Strategy

Marketing Strategy pdf epub mobi txt 电子书 下载 2025

出版者:Butterworth-Heinemann
作者:Fifield, Paul
出品人:
页数:328
译者:
出版时间:2007-8
价格:$ 63.22
装帧:Pap
isbn号码:9780750656757
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The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, "Marketing Strategy" strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process.It shows how to: develop a business strategy; devise a marketing strategy; and implement a marketing strategy. Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike. It strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business and retains a clear focus on the relationships between people as the basis of marketing whilst offering an analysis of the pivotal role of marketing in the business strategy process.

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