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Consumer Psychology of Tourism, Hospitality and Leisure 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Crouch, Geoffrey I. (EDT)/ Perdue, Richard R. (EDT)/ Timmermans, H. J. P. (EDT)/ Uysal, Muzaffer (ED 作者

Oxford Univ Pr

译者

2004-1 出版日期

368 页数

$ 180.80 价格

HRD

丛书系列

9780851997490 图书编码

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Consumer Psychology of Tourism, Hospitality and Leisure 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Knowledge of consumer psychology and consumer behaviour in relation to tourism is valuable in determining the success of tourism and hospitality ventures. The book is an edited collection of papers from the 3rd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Melbourne, Australia in January 2003. Themes covered by the papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation.

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