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Consuming Behaviour 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Desmond, John 作者

Palgrave Macmillan

譯者

2002-11 出版日期

340 頁數

$ 80.23 價格

Pap

叢書系列

9780333949924 圖書編碼

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發表於2024-11-29

Consuming Behaviour 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Consuming Behaviour 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Consuming Behaviour 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Consuming Behaviour 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Consuming Behaviour 在線電子書圖書描述

'Taking consumption rather than the consumer as the focus of the book is new and interesting. It's comparative approach is a valuable contribution to the field'. Andrew Perkins, Canterbury Christchurch University College 'I have thoroughly enjoyed this text. This is a new and important text' Ahmed Jamal, Cardiff Business School John Desmond is Lecturer in Marketing in the School of Management at Heriot-Watt University. This text is designed specifically for those students taking Consumer Behaviour modules at undergraduate or postgraduate level on a marketing or business/management degree. The text provides a challenging and interesting book which addresses the imbalance in traditional consumer behaviour textbooks by incorporating biological, sociological and anthropological theories into the core of the work. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/desmond/index.asp

Consuming Behaviour 在線電子書下載 mobi epub pdf txt 在線電子書下載

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