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Borderless Business

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Mann, Clarence J. (EDT)/ Gotz, Klaus (EDT) 作者
Greenwood Pub Group
译者
2006-6 出版日期
350 页数
$ 112.94 价格
HRD
丛书系列
9780275991470 图书编码

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发表于2024-11-08


Borderless Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Borderless Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Borderless Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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From extending successful brands into exotic new markets to tapping talent in "virtual" teams to building ultra-complex supplier and distributor networks, today's executives and managers must consider the international implications of every decision they make. In the past decade, the pace of change has only accelerated, with the Internet, for example, making connections instantaneous and ubiquitous - and global aspirations attainable for even the smallest of enterprises. Certainly, globalisation has its detractors, but for today's business leaders, the issue is not to debate the merits of globalisation but to learn how to thrive in the global marketplace. In "Borderless Business", the authors tackle every major dimension of globalisation - from marketing, human resource management and supply chains to accounting and finance - and demonstrate how these issues play out in a global context. Each chapter describes the new skills and competencies that managers must master in order to lead their companies in this environment, where every management challenge is amplified. Featuring current data and dozens of case examples and applications from around the world, "Borderless Business" is a practical handbook for executives and managers and an indispensable text for students of international business.

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