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Marketing Destinations and Venues for Conferences, Conventions and Business Events 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Marketing Destinations and Venues for Conferences, Conventions and Business Events
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简体网页||繁体网页
Davidson, Rob/ Rogers, Tony 作者
Butterworth-Heinemann
译者
2006-5 出版日期
298 页数
$ 68.87 价格
Pap
丛书系列
9780750667005 图书编码

Marketing Destinations and Venues for Conferences, Conventions and Business Events 在线电子书 图书标签: 教材  management  events  ProjectManagement   

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Marketing Destinations and Venues for Conferences, Conventions and Business Events 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Destinations and Venues for Conferences, Conventions and Business Events 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Destinations and Venues for Conferences, Conventions and Business Events 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


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Marketing Destinations and Venues for Conferences, Conventions and Business Events 在线电子书 图书描述

"Marketing Destinations and Venues for Conferences, Conventions and Business Events" covers key areas in marketing and promotion, such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; future challenges, opportunities and supply-side developments; author commentary and international case studies identifies 'best practice' in marketing and promotion; pulls together in one volume the latest ideas, research, and current and future trends; and chapter outlines, objectives, learning outcomes, case studies, conclusions with Q&As, further reading and weblinks encourage progressive learning.

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