From Brand Vision to Brand Evaluation, Second Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Leslie de Chernatony 作者

Butterworth-Heinemann

譯者

2006-04-17 出版日期

320 頁數

USD 49.95 價格

Paperback

叢書系列

9780750667494 圖書編碼

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發表於2024-11-23

From Brand Vision to Brand Evaluation, Second Edition 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

From Brand Vision to Brand Evaluation, Second Edition 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

From Brand Vision to Brand Evaluation, Second Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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From Brand Vision to Brand Evaluation, Second Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

From Brand Vision to Brand Evaluation, Second Edition 在線電子書圖書描述

The second edition of "From Brand Vision to Brand Evaluation" presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in "Creating Powerful Brands", a hugely successful text co-written by the author. The first edition has been used by marketing and brand practitioners, as well as students of marketing, around the world to help them understand and implement strategies to strengthen brands. The powerful model at the core of the book is based on wide consultancy and research with companies and provides a unique framework for brand management. It provides a flowchart for progressing the brand building process from strategy through tactics to implementation. Each stage in the flow process is examined to demonstrate how it can be applied in a real business context. The book provides an authoritative template for understanding the steps to maintaining, building and maximizing brand value. The best practice will therefore be allied to templates that allow people to undertake appropriate activity within their company.

From Brand Vision to Brand Evaluation, Second Edition 在線電子書下載 mobi epub pdf txt 在線電子書下載

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