Converting Customer Value

Converting Customer Value pdf epub mobi txt 电子书 下载 2025

出版者:John Wiley & Sons Inc
作者:Murphy, J.
出品人:
页数:410
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出版时间:2005-11
价格:506.00元
装帧:HRD
isbn号码:9780470016343
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A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its "Customer Management Integration Framework", a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability.

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