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Murphy, J. 作者

John Wiley & Sons Inc

译者

2005-11 出版日期

410 页数

506.00元价格

HRD

丛书系列

9780470016343 图书编码

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发表于2024-11-28

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Converting Customer Value 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Converting Customer Value 在线电子书图书描述

A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its "Customer Management Integration Framework", a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability.

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