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Riesterer, Tim 作者

Thomson Learning College

译者

2006-5 出版日期

192 页数

$ 53.05 价格

HRD

丛书系列

9780324313161 图书编码

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发表于2024-11-07

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Customer Message Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disconnect that for years has plagued the two departments and, in the process, increasing the effectiveness of both. With its thorough, practical coverage of CMM, this comprehensive guidebook gives readers invaluable insight into how to create effective brand, marketing, and sales messaging based on customer business roles and goals. It also equips readers with the skills to deliver those messages efficiently and effectively across all selling touch-points in a way that can be personalized for each prospect and customer. More than just creating customer-ready messages for the sales force to use, CMM helps companies discern how best to create messages, stimulate conversations, and continue customer dialogues that activate purchase intent.

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