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Cliquet, G?rard 编作者

Paul & Co Pub Consortium

译者

2006-2 出版日期

327 页数

1081.00 元价格

HRD

丛书系列

9781905209071 图书编码

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Geomarketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

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