The High-Purpose Company

The High-Purpose Company pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Christine Arena
出品人:
页数:304
译者:
出版时间:2007-1
价格:197.00元
装帧:
isbn号码:9780060852078
丛书系列:
图书标签:
  • business 
  •  
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In The High–Purpose Company, corporate strategist and researcher Christine Arena shows that some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High–Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groups––and make a giant leap forward. Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well–known firms. The surprising results of the study defy long–held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business. Real CSR is about change, not charity. The High–Purpose Company uncovers this and other truths, and guides readers through the step–by–step process that is currently embraced by the world's most forward–thinking firms.

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