Strategic Management of Technological Innovation pdf epub mobi txt 电子书下载 2025

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梅丽莎·A.希林（Melissa A.Schilling）

出版者:McGraw-Hill Higher Education

作者:Melissa A Schilling

出品人:

页数:336

译者:

出版时间:2006-11-1

价格:GBP 63.99

装帧:Paperback

isbn号码:9780073210582

丛书系列:

图书标签:

InnovationManagement
教材
商科
Strategic

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"Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.