Strategic Management of Technological Innovation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Melissa A Schilling 作者

McGraw-Hill Higher Education

译者

2006-11-1 出版日期

336 页数

GBP 63.99 价格

Paperback

丛书系列

9780073210582 图书编码

Strategic Management of Technological Innovation 在线电子书图书标签: InnovationManagement 教材商科 Strategic

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Strategic Management of Technological Innovation 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Strategic Management of Technological Innovation 在线电子书著者简介

梅丽莎·A.希林（Melissa A.Schilling）

Strategic Management of Technological Innovation 在线电子书图书目录

Strategic Management of Technological Innovation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Strategic Management of Technological Innovation 在线电子书图书描述

"Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

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