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What's Your BQ? 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Sellani, Sandra 作者

New Win Pub

译者

2007-3 出版日期

301 页数

$ 28.19 价格

HRD

丛书系列

9780832950025 图书编码

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发表于2024-11-29

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What's Your BQ? 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

What's Your BQ? 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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What's Your Brand Quotient? It could be the most important question you can answer if you are a business leader or marketing executive in today's competitive landscape. Consider the fact that that 80 percent of new brands will fail upon introduction -another 10 percent will fail within five years. Unlike any other branding book, What's your BQ offers a practical and systematic process that you can put into action on Monday morning. Grounded in both business theory and practical application, the BQ test will teach you to how to build your brand, attract prospects, and keep competitors at bay. To further demonstrate the power of building a competitive point of differentiation in your brand, the book includes the success stories of 35 remarkable companies that have built winning brands - sometimes against all odds - and left indelible impressions in the minds of their customers and prospects. Learn by their examples, be inspired by their strategies, and build your own inimitable brand.

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