Appetite for Profit 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Appetite for Profit

简体网页||繁体网页
Michele Simon 作者
Nation Books
译者
2006-10-20 出版日期
416 页数
GBP 11.99 价格
Paperback
丛书系列
9781560259329 图书编码

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发表于2024-12-29


Appetite for Profit 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Appetite for Profit 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Appetite for Profit 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. People are starting to ask who is to blame and how can we fix the problem, especially among children. Major food companies are responding with a massive public relations campaign. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills, are increasingly on the defensive. In response, they pretend to sell healthier food and otherwise position themselves as "part of the solution." Yet they continue to lobby against commonsense nutrition policies. Appetite for Profit exposes this hypocrisy and explains how to fight back by offering reliable resources. Readers will learn how to spot the PR and how to organize to improve food in schools and elsewhere. For the first time, author Michele Simon explains why we cannot trust food corporations to "do the right thing." She describes the local battles of going up against the powerful food lobbies and offers a comprehensive guide to the public relations, front groups, and lobbying tactics that food companies employ to trick the American public. Simon also provides an entertaining glossary that explains corporate rhetoric, including phrases like "better-for-you foods" and "frivolous lawsuit."

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