Marketing Communication Policies

Marketing Communication Policies pdf epub mobi txt 电子书 下载 2025

出版者:Springer Verlag
作者:Unger, Fritz
出品人:
页数:272
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出版时间:
价格:$ 101.64
装帧:HRD
isbn号码:9783540373223
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By summing up the authors lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.

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