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Razeghi, Andrew J. 作者

John Wiley & Sons Inc

译者

2007-11 出版日期

249 页数

202.00元价格

HRD

丛书系列

9780787996321 图书编码

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发表于2024-11-27

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The Riddle 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery. Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha moments." In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history's most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.

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