This book is a compelling follow-up to The Business of Sustainability (Palgrave Macmillan, 2004). How important is corporate sustainability really to society in Europe? Can it be seriously claimed that society is exerting increasing pressure on companies to change their ways? How effective are financial institutions, unions, NGOs, governments, communities, media and, not to forget, the companies themselves at influencing corporate behaviour? Based on 280 interviews and 372 questionnaires, the authors provide a differentiated and sobering analysis that cuts through the usual rhetoric of 'corporate sustainability preachers'. Find out where corporate sustainability really stands. Get to know the stakeholders in detail. This book is a key benchmark for decision-makers both in companies and stakeholder organizations.
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