Mastering Marketing

Mastering Marketing pdf epub mobi txt 电子书 下载 2025

出版者:Thorogood
作者:Ian Ruskin-Brown
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页数:325
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出版时间:2006-09
价格:USD 29.95
装帧:Paperback
isbn号码:9781854183231
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Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position. It is ideal for those working in marketing for the first time, managers in other functions-i.e. finance, HR, production-who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.

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