The Houdini Solution

The Houdini Solution pdf epub mobi txt 电子书 下载 2025

出版者:McGraw-Hill
作者:Schenck, Ernie
出品人:
页数:256
译者:
出版时间:2006-10
价格:$ 18.02
装帧:Pap
isbn号码:9780071462044
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Transform the shackles of conformity into the tools for generating amazing, unconventional results Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity. Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams. Key features Presents an innovative strategy for fostering creativity that anyone can apply to both work and personal life Schenck has done groundbreaking advertising work for Royal Caribbean Cruise Line, United Airlines, Dreamworks SKG, Volkswagen, Saturn, Sony, and many other brands Schenck's spot for John Hancock 'Sarajevo,' was an Emmy Award nominee for best commercial of the year

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