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The Mobile Revolution 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Dan STEINBOCK 作者

Kogan Page

译者

2006-1-11 出版日期

320 页数

GBP 18.99 价格

Paperback

丛书系列

9780749448509 图书编码

The Mobile Revolution 在线电子书图书标签: mobile handheld IT

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发表于2024-11-08

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The Mobile Revolution 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Mobile Revolution 在线电子书图书描述

The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the mobilization that is transforming how we live, work and play. The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content), from multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book is essential reading for managers and marketers who must now mobilize their products, servi ces and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries and shows how marketing innovation has been brought about by developments in mobile technologies.

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