Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It’s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
具體描述
讀後感
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用戶評價
坦白說並沒有覺得比波特的方法簡便多少，相反地反而覺得作者看問題的角度比較局限，除此之外，濃濃的書生氣，不知道作者是否有成功的資本配置和投資經曆。話講很纍贅，同樣的東西喜歡說好幾遍，盡管還是有一些閃光點的。總體來說還算是本不錯的書，但比起格拉沃姆的經驗觀點便差遠瞭。
评分Greenwald提供瞭從投資者角度思考戰略的方法，與管理學中的戰略角度略有不同，可謂醍醐灌頂。看到評論有人質疑Greenwald沒有實戰經驗我也是嗬嗬瞭
评分有一些想法很有洞見。more rounds to read
评分商業壁壘教科書
评分沒被充分認識的一本書。
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