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Humor in the Advertising Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Beard, Fred K. 作者

Rowman & Littlefield Pub Inc

译者

2007-8 出版日期

220 页数

$ 90.40 价格

HRD

丛书系列

9780742554252 图书编码

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Humor in the Advertising Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Humor in the Advertising Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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Beard's "Humor in the Advertising Business" offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, "Humor in the Advertising Business" surveys the whimsical side of modern advertising. Great as a supplemental text in advertising principles, copywriting, and advertising strategy courses.

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