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Building Brands Directly 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Stewart Pearson 作者

NYU Press

譯者

1996-03-01 出版日期

288 頁數

USD 65.00 價格

Hardcover

叢書系列

9780814766187 圖書編碼

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發表於2024-11-13

Building Brands Directly 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Building Brands Directly 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Building Brands Directly 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Building Brands Directly 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Building Brands Directly 在線電子書圖書描述

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising effectiveness. They must also conted with a trend towards retailers' having their own labels. In response, brand owners have shown increasing interest in employing direct marketing as a competitive weapon. In "Building Brands Directly," Stweart Pearson offers a comprehensive guide to the direct marketing of brand names. Beginning with a summary of the obstacles facing brands, Pearson examines such topics as new marketing technologies and techniques; the theory and strategy of developement; advertising, marketing, and retail issues. He offers a guide to the practice of relationship marketing and provides guidance on building and managing customer data bases. This book will be an invaluable resource for marketing firms and companies looking to develop and sustain brand names through direct marketing.

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