Media Planning Workbook

Media Planning Workbook pdf epub mobi txt 电子书 下载 2025

出版者:McGraw-Hill Humanities/Social Sciences/Languages
作者:William Goodrich
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页数:224
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出版时间:2001-02-09
价格:$ 86.45
装帧:Paperback
isbn号码:9780844235028
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This book helps your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems, including market analysis, media analysis, and media strategy.

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