Media Planning Workbook 在线电子书 图书标签:
发表于2024-11-14
Media Planning Workbook 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
This book helps your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems, including market analysis, media analysis, and media strategy.
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Media Planning Workbook 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024