Titles in Barron's Business Library series are currently being revised and updated, and reset in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples cited in these books are based on realistic business situations.Getting publicity for a business or its product, creating mailing lists, writing press releases, understanding the media, coordinating publicity with sales, and much more.
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