Advertising to the American Woman 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Hill, Daniel Delis 作者

Ohio State Univ Pr

译者

2002-2 出版日期

329 页数

$ 54.18 价格

HRD

丛书系列

9780814208908 图书编码

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Advertising to the American Woman 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Advertising to the American Woman 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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评分☆☆☆☆☆

很多image都很好，跟AA大部頭的圖集不會有重復。

评分☆☆☆☆☆

很多image都很好，跟AA大部頭的圖集不會有重復。

评分☆☆☆☆☆

很多image都很好，跟AA大部頭的圖集不會有重復。

评分☆☆☆☆☆

很多image都很好，跟AA大部頭的圖集不會有重復。

评分☆☆☆☆☆

很多image都很好，跟AA大部頭的圖集不會有重復。

Advertising to the American Woman 在线电子书著者简介

Advertising to the American Woman 在线电子书图书目录

Advertising to the American Woman 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Advertising to the American Woman 在线电子书图书描述

Whether they're students of advertising history or just reminiscing, readers will be entertained by Advertising to the American Woman. This is a lavishly illustrated survey of how the mass production of consumer goods, the development of the advertising industry, and the evolution of women's roles in society inextricably progressed through the twentieth century. The author focuses on the marketing perspective of the topic rather than on the consumer's point of view. Inevitably, a number of cultural themes run throughout the work, illustrating in an innovative way how women's roles in society have shifted during the past hundred years. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and yet, at the same time, became an underlying force of progressive social change. For example, this study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereotype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer. This is an ideal book for the student of women and/or advertising and will appeal to a large audience, including those interested in advertising, mass communication, women's studies, American history, and fashion design.

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