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Global Strategy and the Organization 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Anil K. Gupta 作者

Wiley

译者

2003-04-25 出版日期

224 页数

795.00元价格

Paperback

丛书系列

9780471250296 图书编码

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Global Strategy and the Organization 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That’s why students need a strategic framework that they can apply in a global setting. In GLOBAL STRATEGY AND ORGANIZATION, awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success: Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets Convert global presence into global competitive advantage Cultivate a global mindset Strive to reinvent the rules of the global game Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author’s findings.

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